Backstory, Part 2
The desire to return to retail intensified when local computer stores started to back away from Apple. There was nowhere in town to look at Mac. A big part of purchasing a computer is the experience. Seeing it, picking it up, exploring and asking questions is vital.
In 2000, I started consulting for corporate clients, and that quickly turned into opening NeuralNet Interactive. Seventeen years later, we are still excited to showcase Apple products.
I changed things up in 2007 after a death in the family. We started selling products that were not conventional for a computer store. It was an opportunity to touch peoples lives outside of the Apple world.